The teacher reeled off the facts: “Kenneth L. They would write the lead of a newspaper story. As students sat in front of their manual typewriters, Ephron’s teacher announced the first assignment.

To get the facts, you track down the five Ws-who, what, where, when, and why. Although the students had no journalism experience, they walked into their first class with a sense of what a journalist does: A journalists gets the facts and reports them. Ephron still remembers the first day of her journalism class. She became a journalist because of her high school journalism teacher. Ephron started her career as a journalist for the New York Post and Esquire. “Nora Ephron is a screenwriter whose scripts for Silkwood, When Harry Met Sally, and Sleepless in Seattle have all been nominated for Academy Awards. Made to Stick: Why Some Ideas Survive and Others Die And all but 2 players would, in some way, be competing against their own team members rather than the opponent.” Only 2 of the 11 would know what position they play and know exactly what they are supposed to do.

He says, 'If, say, a soccer team had these same scores, only 4 of the 11 players on the field would know which goal is theirs. Then, Covey superimposes a very human metaphor over the statistics. * Only 20 percent fully trusted the organization they work for * Only 15 percent felt that their organization fully enables them to execute key goals * Only one in five said they had a clear 'line of sight' between their tasks and their team's and organization's goals * Only one in five was enthusiastic about their team's and their organization's goals * Only 37 percent said they have a clear understanding of what their organization is trying to achieve and why “Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries.

Heath and heath made to stick